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Welcome to Lasting Impression Web Design

simplicity

When it doubt, keep it simple, period.

Site Content

When it comes to web design, I believe in the K.I.S.S. philosophy.  A web-site should be as simple as possible, while allowing you the owner, to have a creative, stylistic, and informative web site.  This gives your visitors a site that is easy to read and a pleasure to navigate.  A site where they can find all the information they are looking for about you.

These are very basic rules to go by, so if it does not help your visitors to act on your desired outcome, then there is no place for it on your website.

The perfect design, page structure, and site simplicity mean very little without effective content.  That’s what your audience is there for.  They keyed in your address or found it from a search engine because they are in need of your information.  If you do a good job of convincing them that you have what they need, your call to action will be successful.

Here are a few things we try to avoid at most any cost:
  • Inappropriate use of Flash.
  • Annoying advertising.
  • Hard to find contact information / help.
  • Text displayed as an image.
  • Text/content displayed on a dark background.
  • Confusing industry-specific wording.

Not only is properly placed, effective content crucial to the success of your web site, but it is also important to keep it updated on a regular basis.  Give people a reason to come back by keeping your content current and making sure the public knows about it.  Some ways of adding new content would be through a “latest news” section, email blasts, or a blog.  We will create a way for your audience to keep coming back time after time.

There are many WYSIWYG software programs and hosting sites that allow you to build a web site.  If you should choose to do that, make sure your site will look the same on the many browsers and resolution settings that are being used.  Not everyone is using the latest version of their browser and there are many popular browsers in use.  There are many different screen resolutions, monitor sizes and styles (i.e. a widescreen monitor).

I write most of my code from scratch.  As compared to using an editor such as Word that generates you a very sloppy code.  That type of code is readable on some browsers, but only a few.  The rest require a very strict type of code called XHTML.

I understand some of the frustrations that are sometimes felt by small and large businesses alike when it comes to their web site.  Whether you already have a web site or your looking to market your business on the Web for the first time, I can help.

A 'Simple' site, also simplifies updating of vital changes and new information about your business or products.  I want to create you this 'Simple' structure, with all the Style you envision.

Closing

As you have seen, there is a great deal that goes into the development of your successful website.  While there are no proven steps and methods that can guarantee success, someone has to own the responsibility of making it happen.  There are no shortcuts to success on the web.  Like any other venture, it takes dedication, passion, vision and patience.

Experience the highest possible success rate by making the design and content 'simple', yet functional.  Stop thinking about what will look cool and make things easier on the user. Remember, visitors come to your site with a purpose...to find information about you and your business. Everything on your site should relate to your target plan.

When you choose Lasting Impression Web Design for the development of your web site, I will try to give you the best possible solution.  Just remember that in the end you have to “own it ” for the long term to ensure continued success.  While this process is not profound or innovative, it does work.

Get noticed and leave them with a great Lasting Impression!

Bookmark this page now if your interested in a low cost website solution.

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